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“To make a good pure juice, there is no secret: everything is in the choice of the fruit, so I taste all of our raw materials to be sure to have the best!”

Yvannpurchasing manager and greedy above all

The prune industry has experienced ups and downs over the years, with significant price variations but Vitamont has been a reliable choice.


Hello Laurence Boquet,

For more than 20 years, you have been working with Vitamont and delivering our famous prunes from Agen to them to produce their 100% prune juices. Tell us about the beginning.

Laurence Boquet

It all started in 1955, when my father planted ½ ha of prunes in conventional plum trees. Step by step, the farm grew gradually.

In 1969, with the arrival of this new mode of production, my father swithced his plum trees to Organic Agriculture. At the time, he produced prunes from Agen, which he sold to company committees, in health food stores, and at organic fairs.

In 1996, during the overproduction crisis, we needeed to find other ways to sell the stocks of the year. My parents met Alain Brugalières, Vitamont’s CEO, during a meeting of the organic  union. He offered them to buy their overproduction to launch prune Juice from Lot-et-Garonne. This is how a strong bond was forged between these two companies 100% organic. Naturally, we became an official supplier of prunes from Agen for Vitamont juices.

Vitamont always supported Lou Prunel, it is a true partnership, it respects their commitments and agrees to pay the fair price.


And you, how did you get into this business?

Laurence Boquet

After my studies and a short professional experience in Paris, I went back to the roots in 1998 where I helped my mother managing the company. In 2002, she retired and sold her shares, I remained an employee and a partner of the company.


How do you cultivate your plum trees?

Laurence Boquet

As you know, in the organic agriculture we work with nature and not against it.

First, we turn the earth regularly on 1 meter around the trees. In central aisles, grass is left to better maintain the soil and to drive with tractors by minimizing ruts. We sow beautiful white flowers « fababeans ». These flowers attracts ladybugs that will feed on the harmful aphids. We also sow some forage plants to improve soil structure, promote the abundance of microorganisms and drain the soil.

At the end of the season, everything is grinded and left in place to produce nitrogen and enrich soil naturally.

We can also count on pollinating bees that will fertilize flowers.

In prevention, clay is used as a protective barrier. It will repel pests such as codling moth (a worm that grows inside the fruit). It is also effective in reducing diseases.

Contrary to the conventional, here we act before problems happen.


What’s the next step?

Laurence Boquet

We plan to be labelled FAIR FOR LIFE, as Vitamont is already. So we can offer organic and fair prunes. And that’s a lot!


Why do you deliver your prunes to Vitamont?

Laurence Boquet

It does make sense!

Our histories are so close, everything cames naturally: we are organic since 1969, we are located at 17km, we have the same vision of organic– nothing is lost, everything is transformed – and we grew together, so it bonds!

For example, did you know that organic prune waste that is not used to prepare the juice, such as the stone and part of the pulp, is offered by Vitamont to farmers? The cores are used as fuel, while the pulp helps feed organic cows.

Here is a beautiful virtuous loop!

Vitamont likes meaningful partnerships. By choosing to work with the pineapple supply chain in Togo, and by establishing a Fair For Life certification, Vitamont is actively involved in the life of more than 400 small pineapple productors.


Hello Mr Cassin, you are in charge of the pineapple supply chain, tell us about your beginning.

Jean Paul Cassin

Initially, there is the Label d’Or company which produces and exports fresh organic pineapple for more than 10 years. In 2017, a new project is launched with the settlement of a pineapple processing factory, financed by the Morenga Partnership solidarity fund and that is the birth of a new entity: Jus Délice.

On-site, there is a team of 10 perfectly trained people managing all the pineapple supply chain: from cultivation to expedition.



How to grow and harvest pineapple?

Jean Paul Cassin

Pineapple is grown all year round, there is no season to plant and its life cycle is of 18 months.

We plant suckers of 50 cm height. There are between 40 000 and 50 000 feet/ha, or a production of 40 tons per ha.

Pineapples do not need any irrigation. We work with more than 400 farmers on very small fields – over 0.3 ha.  They manually work the soil with the spade and the weeder and weed 3 to 4 times during the life cycle of the pineapple.

Togo has an ideal climate for pineapple that prevents many diseases and parasites on plantations, so there is no need to treat.

When the pineapples are ripe, the quality department takes a sample, validates the ripeness, taste quality, acidity and brix (sugar content) before giving a favourable opinion for harvesting or waiting for better ripeness.

After the harvest, in order to regenerate, the fields are left fallow or used for other complementary crops such as legumes, peanuts, alfalfa or soybeans.

On site, the company installed a composting plant that uses co-products by drying the leaves of the pineapple in the sun to transform them into compost that will be used as fertilizer at the feet of the plants.


How did you meet Vitamont?

Jean Paul Cassin

It’s a reference company and the one with the widest choice of juices!

It is a beautiful collaboration that we are starting.

First of all, Vitamont offered us the opportunity to develop our sales of organic pineapples, but above all we decided to set up a Fair For Life certification together. This certification has many advantages for us. It leads to a contract:

  • Over several years: which give us readability.
  • On the formation of a fair price that remunerates farmers appropriately
  • On a volume which allows to organize the production

This type of contract also makes it possible to pay an additional 10% of the price directly to the producer, which will contribute to finance collective actions.

It is a real committed, organic and fair action, that really helps local farmers and we are proud to participate.


What are your plans to help the farmers?

Jean Paul Cassin

We’ve already put water in the village this year, and we’re thinking about building a school and bringing in electricity.

These are still great projects to support…


Also, in the Vitamont pineapple juice of Togo, there is a bit of all that!

Find the pineapple juice of Togo here.

plantation de carottes
carotte de plein champs


Hello Mr Letard, you are agronomist and productor of carrots,

And Hello Mr Carle, you are operator in organic vegetables.

Tell us more about your company?

Guillaume Letard

We are a family company located in Feuchy, Normandy. We have 2 100% organic sites that employ nearly 60 persons. We are the contact between organic farmers of carrots, turnips, onions, cabbages and potatoes of our territory and the market. They deliver their production to us and we take it upon ourselves to market them after checking quality, size, weight … We have a storage platform, a washing and packaging line.

To date, we have managed to federate more than 50 organic partner farmers in our region.


How is it going in the fields?

Julien Carle

We sow from april to june and harvest from mid-september to early december. After that it is no longer possible, because we are in an area where the land is greasy and it is more difficult to go into the fields.

Since we are organic, we only do mechanical weeding.

1 month before sowing, the soil is prepared with mounds, weeds are grown and cut mechanically, then the seeds of organic carrots are sown.

In general, we don’t need to treat because there are few predators or fungi that attack carrots. However, if necessary we can spray essential oils to protect carrots against a white fungus: powdery mildew.

In organic agriculture, everything is important, even on harvest day! We always prefer to do it on a cold and wet day because carrots last longer.

They are pulled through the tops, and you avoid touching the carrot itself. We leave the earth around before putting them in pallox.

They are washed, sorted and calibrated just before the departure of the order to keep all their freshness.


And what about our partnership?

Guillaume Letard

We have been working together since 2018. We solicited you. We were in the right place in the right time. I remember that you particularly appreciated the quality of our carrots, the rigor of our quality process but also our role and our commitments to the agricultural world..

After a year discovering each other, all the points were there for us to work together and set up a 3 years contract, it is for us a very good solution: It gives us security on the volume, it is a good outlet for our sorting differences (co-product) and the fixed price is valid for 3 years. We can also propose on our side this type of contract to our farmers. And they don’t complain!


Tell us more about your CSR policy.

Guillaume Letard

We support local organic agriculture, working with more than 50 farmers. It’s important for us to employ local workforce, even our transporters are small local companies.

We also have a policy on waste reduction and co-products valorisation. For example, to offer organic farmers the vegetables that have been decommissioned to feed their organic livestock.

We also have a closed-circuit wash house that allows water to be reused. We use the principle of settling

In order to reduce the arduousness of manual weeding, we have set up extented weeding trays.

Finally, every week, we offer the food bank 2 pallets of fresh vegetables.


Do you have any projects?

Guillaume Letard

Yes of course, we are thinking about a methanisation project, but it is too early to say more…


Find Mr Carle’s carrots in the Vitamont carrots of Normandy juice here.


Hello Mr Feron, here we are in the heart of Normandy, on your fields near Cherbourg.

Could you tell us your beginning in organic agriculture?

Jacques Feron

I had always worked in conventional agriculture, but in 2009, 3 elements pushed me to reconsider the situation.

  • An organic farmer I knew was retiring and offered me to take over his clients and his land.
  • My son agreed to work on the farm but only if we would make organic.
  • Finally, I had health concerns from using pesticides.


All the elements were brought together to make the switch to organic.

Today, with my son and my wife, we work on 75 ha where we grow 25 kinds of vegetables 100% organic and there is only organic on my plots and it is rather intended for the food market: wheat, barley, leeks, potatoes, lettuce, celery root, red cabbage, white cabbage, curly, broccoli, romanesco …


Tell us about the crops you do for Vitamont?

Jacques Feron

For you, I keep 3 ha of beetroot and 5 ha of black radish, field-grown of course!

Whether it is for black radish or beetroot, it is the same way: from organic seeds, I prepare with my son my seedlings from late May to mid-July. So I can spread out my harvest period that starts around August 20th and ends in February.

We do not use any treatment, not even «organic», we only carry out mechanical actions by passing the caliper harrow to break the germs of the avantives and to protect the crops from parasites like the fly of the black radish; then, we hoe and we weep with the hand our 8 ha.


Why do you work with Vitamont?

Jacques Feron

We’ve been working together for nine years, and it creates relationships. And then we set up a crop contract. This contract is rather reassuring for me because it specifies the tonnage on which you agree on the year and sets the price. At the signing in May, I can start my seedlings and plan the quantity to be picked up to cover your needs. This allows me to plant the right quantity (excluding climatic hazards). In addition for me, it is one more outlet with a recurring income.


Find the juice of Mr Feron‘s beetroot from Normandy here and the black radish in the « Liver Comfort » drink here.

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Vitamont and Mamie Bio only offer organic recipes & this since always! ORGANIC is the heart of these South-West SMEs and they did not wait for it to become fashionable before committing themselves 100% to the process.